Over the last four years, Vidisha Jethwa has successfully managed a variety of roles, from HR and administrative duties to branding and promotion. She oversees all content within the organization that directly or indirectly impacts its brand image, ensuring alignment with promotional strategies. Her role extends beyond daily operations; she plays a pivotal role in managing Apoorvaa Talks, a unique magazine that focuses on the banking and finance industry, particularly credit rectification. Vidisha is also deeply involved in various internal and external projects, showcasing her adaptability and proactive approach to new tasks and initiatives. Her multifaceted skill set makes her a key contributor to both operational excellence and brand development.